NPR New Coke?
The news is out that NPR is putting together new programming targeting younger listeners across multiple platforms. It’s been in the works for a while and is emerging at a time of some ferment in the system. PRI is also cooking up some new shows in the general vicinity, starting with Fair Game with Faith Salie, and then there’s WBEZ’s not-so-secret radio project and at some point we’ll hear more about the Milwaukee project (how’s that going guys?).
All worthy efforts and the right ideas, and it really comes down to creating compelling programs and solving the chicken/egg challenges of breaking out of the successful core formats on public radio today – all without spending so much money that it’s unsustainable after launch.
NPR Broadens Morning Programming, Woos 25-44 Set — Digital Music News
NPR Broadens Morning Programming, Woos 25-44 Set
Emerging radio technologies are now gaining steam, and that is allowing groups like National Public Radio (NPR) to expand its programming. Currently, NPR enjoys a die-hard listener base of 13 million for its drive-time program, Morning Edition, though the network is now tailoring additional coverage for the 25-44 bracket. “Morning Edition is a tremendous success and a daily priority for millions of Americans, but one size doesn’t fit all when it comes to news and information,” said Ken Stern, chief executive of the network. “The 25-to-44 age group is underserved by the media and seeking smart, thoughtful content relevant to their lives.” NPR will begin delivering its new concoction in March across a number of formats, including terrestrial, satellite, and online radio, as well as HD multicast stations.”
Ben wrote:
pretty funny when you click on the Fair Game and then click on “So who is Faith Salie anyway?”
Posted on 05-Jan-07 at 8:17 pm | Permalink
jake wrote:
Ouch.
Attention PRI: fix the “who is Faith Salie” link on the Fair Game site (currently it ends up on a broken page that says “null”).
And generally there better be a better Fair Game site in the works instead of a generic PI template!
Posted on 05-Jan-07 at 9:55 pm | Permalink
Johnnie Moore's Weblog wrote:
Rough cuts…
Rob Paterson reports on NPR’s approach to developing a new morning show for a younger audience.The traditional stance would be to do their best to design in house the best show they could and then offer it up. The Traditional……
Posted on 06-Jan-07 at 9:53 pm | Permalink
jonathan wrote:
hey jake,
the real FG site will be launching soon, hopefully in the next week or two… the PRI site is just a temporary one we’ve been using as we get the show up and running.
Posted on 09-Jan-07 at 10:44 pm | Permalink
Linda wrote:
hey, that link is still null, and this a month later – what gives? Also, just FYI, the Naked Trucker show is not really ‘new’ any more… And if this is so up-to-the-minute, why can’t I find this on Google? I read about this in the PW Daily email, just saw the name mentioned and because it was listed as an NPR show (oops, maybe they meant PRI?), I decided to look it up, because I knew it was new. But alas, on Google your show’s own site does not even make the first page. All I get are blogs and the individual stations that list it. You guys need some SEO/SEM help fer sure… If you want to aim for the x-ers, ya gotta have this stuff right!
Posted on 05-Mar-07 at 5:02 pm | Permalink