JMS

I’m just back from a 48 hour dash to Fresno California, lucking out on the layovers considering the weather delays everywhere else.

It was a privilege and a treat to be invited to talk to the Radio Bilingüe staff and board. Radio Bilingüe is a storied enterprise, lead by Hugo Morales - the venerated founder and a really nice guy.

Radio Bilingüe offers Spanish-language radio programming (music and news/public affairs) through 5 stations in and around the San Joaquin Valley, and then via satellite to dozens of stations around the US and in Mexico.

I was there to offer some consultation on Internet opportunities as Radio Bilingüe tries to broaden their reach, appeal to younger audiences, and make the most of their considerable programming assets and broadcast reach.

Some ideas among many: start digitizing shows for on-demand distribution, a podcast, a MySpace account and a blog to start getting feet wet with social media. Gear up for multiple streams (music, news) for HD, broadcast, Internet.

Shoutouts to Ethel for welcoming me to Fresno, and also Chief Engineer Bill who took me for a pre-departure drive through beautiful countryside to Millerton Lake.