JMS

Chris Anderson’s much anticipated Long Tail book arrived in the office today and it was a pleasant surprise to see PRX in the index for p. 130 and the following mention:

…Netflix changed the economics of offering niches and, in doing so, reshaped our understanding about what people actually want to watch.

The same is true for virtually every other market you can imagine. In books, Barnes & Noble found that the bottom 1.2 million titles represent just 1.7 percent of its in-store sales, but a full 10 percent of its online (bn.com) sales. PRX, which licenses a huge library of public radio programming online, reports that the bottom 80 percent of its content now accounts for half its sales…

p.130, The Long Tail by Chris Anderson

I believe we are now officially in the long tail of Long Tail examples.

Thanks Chris!